MCOM 4003 | Julie Grace Robertson

  Advertising is everywhere. From the moment people wake up and check their phones to the time they scroll before going to sleep, they are constantly exposed to messages trying to persuade them to buy something, believe something, or change their behavior. In many industries, advertising is simply part of business . However, when it comes to health communication , the stakes are much higher. Health-related advertising is not just about selling products; it can influence people’s well-being, their medical decisions, and in some cases, their survival. Because of this, ethical concerns in health advertising are not optional; they are essential. Advertising ethics refers to the moral principles that guide how products and services are promoted. Ethical advertising is expected to be truthful, transparent, and respectful of the audience. It should avoid deception , manipulation , and exploitation . In the context of health communication, this means providing accurate, evidence-based in...